Product marketing is a fast-growing but relatively new discipline. Find out the best podcasts to draw inspiration and learn from others.
This article outlines strategic positioning, aligned messaging and the sales narrative as the key pillars of efficient B2B product growth. It also provides practical approaches and frameworks for making this happen.
What is the anatomy of the product marketing manager: storyteller, conductor, geek, detective, or planner? Or may be a combination of those five facets?