Product marketing is a fast-growing but relatively new discipline. Find out the best podcasts to draw inspiration and learn from others.
Audatacity articles about data innovation and product marketing
Jean-Michel Franco
Positioning, messaging, and storytelling: your launch pad for commercial success
This article outlines strategic positioning, aligned messaging and the sales narrative as the key pillars of efficient B2B product growth. It also provides practical approaches and frameworks for making this happen.
5 good resolutions for your data strategy in 2023
While innovation is proliferating in the data landscape, here is an overview of 5 trends to inspire your ongoing journey to data excellence
Five skills to unleash your unicorn product marketer
What is the anatomy of the product marketing manager: storyteller, conductor, geek, detective, or planner? Or may be a combination of those five facets?
A commonsense approach to data (part 2)
Data matters for all of us, and business expectations are high, everywhere in the company. But it has not always lived up to its promises.
Organisation, architecture, and governance are the three levers for generalising its use and adoption.
A commonsense approach to data (part 1)
Data matters for all of us, and business expectations are high, everywhere in the company. But it has not always lived up to its promises.
Organisation, architecture and governance are the three levers for generalising its use and adoption